Integrating Value, Business, and Technology: An AI-empowered Tri-helix Model for Teaching E-commerce English in Vocational Colleges

Authors

  • Chuxiao Cui Huizhou Economics and Polytechnic College Author
    • Writing – Original Draft Preparation
    • Writing – Review & Editing

DOI:

https://doi.org/10.64744/tjiss.2025.44

Keywords:

Tri-helix Model, AI in Education, E-commerce English, Vocational Education, Value Education

Abstract

Current teaching methods for E-commerce English in vocational college often keep language skills, business knowledge, and technology use separate. This does not prepare students for the real digital economy, where they need to combine technical skills, business understanding, and ethical thinking. To bridge this gap, this paper suggests an AI-powered Tri-helix Model. It is a teaching plan that combines Value education, Business skills, and Technology use into one learning experience. This model was built and tested the model through real classroom teaching, using a cross-border live streaming project as an example. The project made, used, and improved the model through real E-commerce English courses. With this model show how it works with a detailed case study of a "Cross-border E-commerce Live Streaming" project. Using the model created interesting and real learning experiences. It helped students build complete skills by working on complex tasks where business choices required using technology and thinking about values. This study gives teachers a clear and usable framework to update their teaching. It helps move from separated lessons to a connected, real-world approach that prepares students for jobs.

Downloads

Download data is not yet available.

References

[1]Yisen Zhao. (2013). Analysis on establishing professional english course in public english teaching in higher vocational colleges. Journal of Beijing Polytechnic College. https://link.cnki.net/doi/CNKI:SUN:BGZJ.0.2013-04-025

[2]Li Zou. (2017). Research on the Current Situation of Business English Textbook Compilation and Publication. Science-Technology & Publication, (06),116-119. DOI: 10.16510/j.cnki.kjycb.2017.06.032. https://doi.org/10.16510/j.cnki.kjycb.2017.06.032. DOI: https://doi.org/10.1088/1475-7516/2017/06/032

[3]Liping Jiang. (2022). Factors influencing EFL teachers’ implementation of SPOC-based blended learning in higher vocational colleges in China: A study based on grounded theory. Interactive Learning Environments, 32(3), 859–878. https://doi.org/10.1080/10494820.2022.2100428 DOI: https://doi.org/10.1080/10494820.2022.2100428

[4]Ministry of Education of the People's Republic of China. (2021). English Curriculum Standards for Higher Vocational Education (Specialized Programs) (2021 edition). Information Index: 360A07-06-2021-0009-1. http://www.moe.gov.cn/srcsite/A07/moe_737/s3876_qt/202104/W020210409562365459062.pdf

[5]Xiaojiao Xue, & Richard. Erick Dunham. (2021). Using a SPOC-based flipped classroom instructional mode to teach English pronunciation. Computer Assisted Language Learning, 36(7), 1309–1337. https://doi.org/10.1080/09588221.2021.1980404 DOI: https://doi.org/10.1080/09588221.2021.1980404

[6]Ching-Huei Chen, & Hui-Chin Yeh. (2025). Advancing English for specific purposes (ESP) pedagogy in engineering education: infusing generative learning strategies into AR game design for enhanced vocabulary acquisition and critical thinking. Computer Assisted Language Learning, 1–31. https://doi.org/10.1080/09588221.2025.2518410 DOI: https://doi.org/10.1080/09588221.2025.2518410

[7]Weiping Zhu, & Wang Feng. (2025) Impact of the “Post-Course-Competition Certificate” on the Employment Quality of Middle- and High-Level College Students —Taking the Case of E-Commerce Specialty. Advances in Education, 15(6),1094-1105. https://www.hanspub.org/journal/paperinformation?paperid=118249 DOI: https://doi.org/10.12677/ae.2025.1561105

[8]Wei Liu, & Yushu Ma. (2024) Research on the Adaptive Technological Transformation and Practical Teaching Ability Enhancement of Application Oriented Local University Teachers. Creative Education Studies, 2024, 12(12): 42-47. https://doi.org/10.12677/ces.2024.1212857 DOI: https://doi.org/10.12677/ces.2024.1212857

[9]Etzkowitz, Henry., & Leydesdorff, Loet. (2000). The dynamics of innovation: From National Systems and "Mode 2" to a Triple Helix of university–industry–government relations. Research Policy, 29(2), 109–123. https://doi.org/10.1016/S0048-7333(99)00055-4. DOI: https://doi.org/10.1016/S0048-7333(99)00055-4

[10]Bronfenbrenner, U. (1979). The Ecology of Human Development: Experiments by Nature and Design. Harvard University Press. https://doi.org/10.2307/j.ctv26071r6 DOI: https://doi.org/10.4159/9780674028845

[11]Yuqiong Wang, & Changjiang Jie. (2019) A Study of the Design and Mode of Higher Vocational Colleges English Teaching Based on PAD Class. Creative Education Studies, 2019, 7(4): 522-528. https://doi.org/10.12677/CES.2019.74089 DOI: https://doi.org/10.12677/CES.2019.74089

[12]Ministry of Education of the People's Republic of China. (2022). Notice on the Issuance of the Action Plan for Improving the Quality and Excellence of Vocational Education. http://www.moe.gov.cn/fbh/live/2022/54414/mtbd/202204/t20220428_623092.html

[13]Ministry of Education of the People's Republic of China. (2020)."Improving the Quality and Promoting Excellence in Vocational Education Notice on the Action Plan (2020-2023). http://www.moe.gov.cn/srcsite/A07/zcs_zhgg/202009/t20200929_492299.html

Downloads

Published

2025-06-15

Issue

Section

Articles

How to Cite

Integrating Value, Business, and Technology: An AI-empowered Tri-helix Model for Teaching E-commerce English in Vocational Colleges. (2025). THE JOURNAL OF INTERACTIVE SOCIAL SCIENCES, 1(2), 40-54. https://doi.org/10.64744/tjiss.2025.44