The Research of TikTok Addiction: An Analysis of Information System Quality and Flow Experience Perspective

Abstract

Social media addiction is developing as a problem of enormous concern, requiring immediate attention. TikTok is being rapidly used by users, especially adolescents, raising the issue of TikTok addiction. There has been limited research on compulsive behavior with regard to TikTok use. That is, under this notion, this paper proposes a framework that could shed light on both external and internal factors to the addiction behavior of young TikTok users. Under the SOR framework, we develop a causal-chain model for information quality and system quality as the external stimuli, while flow experience is the internal factor accounting for addiction behavior toward TikTok. The SOR framework is an S-O-R model, linked with flow theory, guiding to develop the conceptual model that illustrates the impacts of users’ interactions with the TikTok platform on addiction behavior. Thus, the current article throws light on the problem of TikTok addiction among adolescents and offers probable solutions for this general addiction that is devastating society. The next section offers some theoretical and managerial implications.